Eventually as a business owner you will be faced with the pressing question of why you should have a website?
What are the benefits and is it really worth it? Let's take a look at 8 reasons why you need to get yourself online in 2021.
Having a website increases your credibility as a business or individual as potential customers can search your business and read up on you and the services you provide to see that you are the real deal and can help them.
2. Building your Brand
A website allows you to put out quality and reliable information about your business to your customers, allowing you to build a trustable brand. It will also allow you to showcase your work and what your brand is all about which in turn gets your message out there.
3. Generating Leads
A website is essential for generating leads, with good S.E.O (Search Engine Optimisation) you will be able to bring in new customers that are looking for a service that you provide and you can then decide what call to action you would like them to complete and close that sale.
4. Save Time
Websites save you time. Often our phones can be flooded with the same questions, however with a website you can have a F.A.Q section which will answer the majority of questions and let you get back to the important stuff.
You are able to announce updates on a website, which will allow your customers to see at a glance what’s happening with your business or if there is change in opening hours for example.
6. Digital Business Card
Websites act as a digital business card. People will be able to reference it at any time to see your pricing, opening hours and services offered to name a few. You will also be able to advertise your web address and people can simply type it in to their browser and find out everything you do in an instant. This is extremely valuable and will help generate even more leads for your business.
7. Always Online
Your website is always online. This means you can provide information And sell your products online 24/7 365 days a year. This is essential to growing your business as you will be making sales in your sleep and while your store is closed. We have seen a massive uptake in the amount of eCommerce sites being created since the start of the Covid-19 pandemic as many businesses are realising the importance of being online.
Your competition most likely has a website, which means they have created an online presence and are likely generating leads from it, you however are leaving out a portion of your customers who shop online or arent able to visit your local store and are missing out on potential sales.